Flood-risk adapted water tourism in Saxony-Anhalt
Tourism developement in Saxony-Anhalt has positioned itself for several years in the field of water tourism with the "Blue Band" (www.blauesband.de). In cooperation with the Ministry of Economy Saxony-Anhalt the pilot action identifies measures to stimulate the Blue Band and adapt it to flood risk. The focus of the evaluation will therefore lie on tourism marketing and strategy development. A close cooperation with Czech partners will be pursued, as relevant results from different regional studies will feed into supra-regional strategies and actions. First synergies were already identified: German water tourism suppliers named the lack of tourism infrastructure in the Czech Republic as an obstacle to a better cross-border water tourism; LABEL will counteract this matter. In their pilot studies the Regions of Southern and Central Bohemia will focus on the development of flood risk adapted infrastructure and opportunities for boosting tourism, e.g. through risk-adapted anchorages. Thus, good opportunities exist to strengthen regional cooperation through the risk-adapted water tourism.

Final Report of Pilot action 12 / Saxony-Anhalt: